Marie has over 20 years’ experience of marketing household food brands for large food manufacturing companies in the UK. Her work involved taking new products to market, through all the stages of innovation, product development, market research, branding, PR marketing and distribution. She worked closely with all departments in the company, and after completing specialist Innovation Practitioner training she designed and facilitated a series of workshops which led to the creation of new products for Ambrosia.
Since returning to Ireland Marie has been working with small businesses helping them develop their branding and marketing strategies. Whilst Marie’s specialism has been food marketing, she has also worked with many other businesses in the service, hospitality, horticulture and medical sectors. She brings her creativity and passion to each project and encourages her clients to think creatively.
Marie has designed and delivered a number of training programmes for private and statutory clients. As part of the Business IQ team she focusses on Market Research, Branding, Marketing and Digital Marketing.
Marie’s qualifications include CIM Marketing Diploma (distinction), Digital Marketing, Train the Trainer, Innovation and Facilitator Training, Running Focus Groups, Business and Secretarial Studies.