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Structuring and Crafting Posts   Some General Principles   Grab attention with an opening caption. Great captions   Promise a benefit or result Spark curiosity Convey a sense of urgency Ask [...]

Social Media Platforms As highlighted in module 1, there are literally hundreds of social media platforms out there for you to market your business. In this module we will take a close look at 9 [...]

Context   Social media is enormous and it’s almost impossible for a business to market itself in this day and age without it. For context, the percentage of people worldwide with social [...]

Format of Training Programme   Each formal session will be 7 hours duration, and will take place in the Woodlands Hotel, Waterford.   The online content will be available in conjunction [...]

This Programme is designed to give you the skills and knowledge to develop and implement a clearly defined Social Media strategy for your business. It is an intensive Programme delivered over [...]

Venue: TBC – in person course if allowed at the time Date: Wednesday 6th, 13th, 20 & 27th April Time: 9.00-4.00pm Book here The Aim of the Programme is to enable participants to develop [...]

Identifying gaps in your Strategic Growth Plan   Over the past 2 months we looked at the main components of your Strategic Growth Plan. Modules 1 to 4 – Where are you now? Clarifying your [...]

  Strategic Planning As discussed in previous modules, Strategic Planning is the key to ensuring the sustainable growth of your business. It is the process of documenting and establishing a [...]

      Establish your Financial Goals As discussed in Module 3, Strategic Management in any business is about: Planning for the Future Managing the Present Learning from the Past. [...]

                Customer Segmentation All marketing planning starts with the customer. Irrespective of the industry, the growth strategy being followed, or [...]